WallsPaint, wallpaper & prep
＋ ONLINE QUOTE CALCULATOR + BUYING EXPERIENCE FOR SERVICE BUSINESSESThe quote calculator
The quote calculator
that sells the job.
ForgeRate turns your own services and pricing rules into a guided online buying experience. Customers scope the job, see indicative pricing, compare packages, pay a deposit and move toward booking, without waiting for a callback.
✓ Uses your pricing rules✓ No-code setup✓ Works with or without a website
D
PAINTER & DECORATORNorthstar DecoratingWhat would you like done?
Select everything that applies. ForgeRate only asks the questions that matter next.
CeilingPaint, stain-block or repair
✓Skirting & woodworkTrim, architraves & finish
＋Doors & windowsFrames, doors & sets
＋INDICATIVE QUOTE£1,2403 rooms · 7 services
PAINTER & DECORATOR · LIVE DEMO
Watch ForgeRate turn customer answers into structured scope and indicative pricing.
IN PLAIN ENGLISHYour customer gets the calculator.
Your customer gets the calculator.
You control what powers it.
Set your services, questions, prices, packages and commercial rules once. ForgeRate turns them into a polished customer-facing quote journey you can link to directly or plug into the website you already have.
Your services, pricing logic, brand and packages.
The customer scopes the job through guided questions.
Proposal, deposit, booking and structured handoff.
DEEP CAPABILITY · SHALLOW COGNITIVE LOADPower underneath.
Power underneath.
Calm on the surface.
ForgeRate separates sophisticated configuration from the customer journey. The business gets flexibility; the customer gets clarity.
Unlimited services, categories, pricing behaviour, questions, trust modules and proposal rules.
Open builder →A full-screen, progressive digital consultation that reveals detail only when it becomes relevant.
Try the journey →Packages, enhancements, approvals, deposits, conversations and a structured opportunity payload.
See proposal →Understand starts, completion, qualification, proposal selection, conversion and feature adoption.
Open analytics →CONFIGUREGuided setup, without the blank-canvas problem.
Start from a vertical preset, tune the details that matter, and inherit an experience that already knows how to sell the work.
See guided setup →
ORCHESTRATEOne shared commercial engine underneath everything.
Builder, customer journey, handoff and intelligence stay connected instead of becoming four separate tools.
Explore the Experience OS →
DELIVERA customer journey that feels ready before they arrive.
Clear scope, transparent choices and a confident commercial next step, all without exposing the complexity behind it.
Experience it →
WEBFOUNDRY EXPERIENCE OS™One engine.
01 02 03
One engine.
Every commercial moment.
ForgeRate is not a prettier quote form. It is the pre-sale experience layer between an unknown visitor and the systems that run your business.
GuideTurn uncertainty into a clear, intelligent scope.
ConvertPresent options, approval, payment and booking beautifully.
Hand offPush a structured outcome into CRM, marketing and operations.
EXPERIENCE PRESETSThe workflow adapts
The workflow adapts
to the work.
Start with a purpose-built experience instead of a blank canvas. Each preset adapts the language, project structure and service defaults while the ForgeRate Experience OS™ stays consistent.
Painter & Decorator is the live reference preset today. Additional verticals are in active development and will be released only after their journey, pricing and commercial logic have been validated.
FIRST PRODUCTION WORKSPACEBuilt to run
Built to run
our own work, too.
WebFoundry Labs is preparing to become ForgeRate’s first production workspace. The public demo shows how the platform is configured; the future WFL customer experience will run privately on the same engine.
PRODUCT 001ForgeRate is the first WebFoundry Labs product built to become part of our own operating stack.
WEBFOUNDRY EXPERIENCE OS™Designed for commercially important moments.WFL production workspace planned for launch.
WEBFOUNDRY LABSCustom digital project
Production workspace in preparation FORGERATE BEFORE THE CRMKeep your systems.
Keep your systems.
Upgrade what happens before them.
ForgeRate is architected to hand a rich, structured opportunity into the tools a business already uses. CRM, marketing, payments, accounting, scheduling and automation can all subscribe to the same commercial events.
Explore Integration Fabric → ONE BUSINESS · THREE WAYS TO GROWSerious software.
Serious software.
Pricing that still makes sense.
Every plan licenses one business, brand and ForgeRate workspace. Start with the essentials, unlock additional preset licences and intelligence as you grow, or take the whole platform. Annual billing gives you two months free.
STARTERFor a solo operator proving the system
£29/mo£290/year · 2 months free- 1 business workspace
- 1 user
- 1 released Experience Preset included
- Experience OS™ + Field
- Proposals, payments & scheduling
- Customer records + core analytics
Additional preset licences are £19/month each as new verticals are released.
Start free trial →MOST POPULAR
PROFor businesses ready to turn ForgeRate into a growth system
£59/mo£590/year · 2 months free- 1 business workspace
- Up to 5 team users
- 3 Experience Preset licences included
- Lead scoring + customer history
- Advanced analytics
- CRM, marketing & automation integrations
- Custom domain / embed controls
The sweet spot for a serious service business.
Start free trial →ELITEFor one business that wants the complete ForgeRate platform
£99/mo£990/year · 2 months free- 1 business workspace
- Unlimited team users
- All released presets + future releases included
- All integrations + webhooks/API access
- Full commercial analytics
- Advanced automation + priority support
- White-label controls
Unlimited means one business, not unlimited unrelated brands.
Start free trial → AGENCY / PARTNER LICENSINGManage client workspaces without sharing one licence across unrelated businesses.
From £249/month including 5 client workspaces, all released Experience Presets and a central partner view. Additional client workspaces £39/month each. Volume pricing can kick in as an agency grows.
PARTNER£249/mo5 client workspaces included
14-day free trial · no card required · no auto-charge during the prototype trial flow
FORGERATE BY WEBFOUNDRY LABSBuild the experience.
Win the work.
WELCOME TOForgeRate™See the product
from either side.
ForgeRate is a new software platform that turns a business's own services and pricing rules into a guided online quote experience. Customers scope the job, see indicative pricing, compare options and move toward payment or booking without waiting for a callback.
01Business sets the rules→02Customer builds the job→03ForgeRate prices & progresses it
01
FASTEST WAY TO GET ITView as customer
→02Build a decorating job and watch the quote experience work.
SEE THE SOFTWARE BEHIND ITView as business
→Explore the workspace, Builder, Field, leads and intelligence.
✦Both views open with a short guided tour. Exit whenever you like.
This preset is on the way.
Painter & Decorator is the live ForgeRate reference experience today. This vertical is being built on the same Experience OS™ and will open once its journey, pricing and commercial logic have completed validation.